Communicating with Members
Members will be among the first to hear about Members' events, offers, news, and ways to support the National Gallery.
National Gallery Membership is administered almost exclusively through online channels. When you join as a Member, you will be asked for your email address, which will be used to send you confirmation of payment, a welcome email, direct debit notifications, and Members’ email updates and reminders, which may include our monthly newsletter, invitations to our Members’ events, what’s on round-ups, exhibition alerts, and surveys – providing information about our latest exhibitions, news, events, appeals, and offers available in the Gallery shops and restaurants.
You can unsubscribe from emails or change your email preferences at any time. Please see below changing your email preferences .
If you chose not to provide an email address (or you unsubscribe from receiving emails from us at any time) the only communications you will receive from us will be those very limited communications which we send by post, including the Membership card and pack (which form part of your Membership benefits) and a postal reminder about renewal.
We will only telephone you directly at the contact number you’ve provided when it is deemed the most appropriate channel to effectively resolve any issues or queries you may have with your Membership, or a Gift Membership you may have purchased.
Tailoring our emails and services
We are committed to communicating with you using an approach that is right for you. This means we carefully manage the communications we send you to make sure we are contacting you in the most relevant way.
In order to do this, we may combine the information we collect about you and analyse what we know about your interests, preferences, and interactions with our website(s) and marketing emails to create a profile so that we can contact you in the most appropriate way, and with the most relevant information. Example communications that use profiling in this manner include our Members' email updates, some newsletters, exhibition pre- and post-visit emails, abandon browse, abandon basket, recommendations, favourites, associated updates, and email reminders about renewing your Membership.
You do have the right to object to us combining and analysing information in this way. To make this easy for you, if you tell us that you don’t want to receive personalised emails we will treat this as an objection to the combining and analysing of your data and will stop dealing with your data in this way and sending you personalised emails.
Changing your email preferences
You can change your email preferences at any time by:
- logging into our email preference centre using the email address to which our emails are sent, and indicating which type of emails you want to receive from us, including personalised emails;
- indicating that you do not wish to receive our Members' email updates by clicking the ‘unsubscribe’ link at the end of our emails or via the email preference centre; or
- contacting us at Membership@ng-london.org.uk.
If you have indicated that you do not wish to be contacted by email, we will maintain a minimal amount of your personal information (for example, your name, email address, or postal address) on a suppression list to help us make sure that we do not continue to contact you by email.
When your Membership ends
When your Membership ends, you will be automatically opted out of Membership emails, including the Members’ newsletter and invitations to Members’ events.
However, you will continue to receive general National Gallery email updates (see What this means for our email subscribers) to let you know what is happening at the National Gallery, and give you an opportunity to renew your Membership. If you do not wish to hear from the National Gallery after your Membership expires, you can unsubscribe using the 'unsubscribe' link at the end of our emails, or via the email preference centre.